UX Researcher, UX Lead, UX Manager
HYORIM PARK
Innovative Mobile UX
for the Future
The Problem
In the early stage of smartphones, LG Electronics was not competitive since it was a latecomer. In order to secure mid- to long-term competitiveness of LG smartphone, it was therefore necessary to develop innovative UX of smartphone targeted for the next two years.
# UX design, # User research
The Approach
Forecast future trends of mobile phones through expert interviews.
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Identify user needs and pain points based on users' initial experience with smartphones.
The Process
1. Desk research / Literature review
- Competitor benchmarking
- Technology/Life style analysis
- Expert Interview
:Forecast smart phone trends
- Focus group interview
:Identify problems and unmet needs from 3 different groups
(no device, android-experienced, other smartphone-experienced)
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2. Extract UX themes and build UX directions
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3. Conceptual design
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4. UX Scenarios
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5. Prototyping
- UI wireframe
- GUI design
- Flash emulation
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6. Validate UX for implementation
The Outcomes
